Friday-Day 4-reference clipping

Inside Brantford Expositor
■ News / Local News
Protesters stop work on housing project Updated 2 hours ago Workers will be off the job today at the Empire Homes housing development on Conklin Road after native protesters halted the project. A representative of [more]

Reporters of Media Industry

Media movements, important to know this!!! Who are the big players on the other side
Howard Kurtz-watch the show
Ken Auletta-books to check out - web site - writes for the New Yorker, book about news business, long profiles about Ted Turner and other people, go to website for info, he is brilliant, he will really do a good job in researching his subjects
Michael Wolff-author
Peggy Noonan-she must have a PR rep from heaven, journalism background early 80's, became follower of Ronald Reagan, she is articulate and at ease, her first book - What I Saw at the Revolution. She is a conservative, she does a weekly on line article for the wallstreet journal


Media Centers of the world-seeing the market and the individuals, we as Native persons are not seen in these places.

Native people in the PR??? There are none!!! What kind of thinking are we going to do???

Field Trip

Taking all the visitors to Six Nations for lunch was awesome, we went into the village and ate chinese food...lol, we then went to the radio station CKRZ 100.3 and Diane was awesome at a small unannounced presentation to the class of 09 Public Relations...Everyone seemed to be really interested and had a good time looking at the station and asking questions...As far as Public Relations they heard it firsthand from a live DJ that radio works best because it is impossible for words to be miscontrewed on radio. What is said is what is heard. I think that we all look at all media outlets a little differently considering our round table discussions throughout the day, and our in class assignment. Everyone has so much to offer and I am thank-ful of this opportunity to be amongst these people.

My Second Day

We were asked to do readings from the first 2 chapters of the text book Public Relations a values driven approach. I was interetsed in chapter 2 more so beacuse it outlined where the jobs are for Public Relations, I found myself focussing more on the Independant Public Relations Consultant. In beginning this course the thought of Public Relations was about relaying the message for an organization or an event. Either way it's about working for the people in helping them to be known. Public Relations is different from marketting or advertising beacuse advertising communications are based on contract to media outlets. A PR would be a more personal approach meaning that relationships are established and maintained for the purpose of promoting the organization or the event. Also it was my thinking that a PR would arrange different types of events in assisting the client in getting to be known. An example of this would be like oraganizing the clients establishment or event to hosting a Grand Opening along with a media event, and maybe a fundraiser...hmmmm....basically I thought that PR meant doing all the footwork and mouth work to get promotional events underway.
and now I am seeing there is much more to PR than just these suggestions...
What I am looking at here are things like public relation agencies, public relations managers, public relations technicians, community relations, consumer-employer relations, government relations, investor relations, media relations, IT'S ALL ABOUT RELATIONS!!!
*actually the book says - "the profession of a thousand defiinitions"
Values - Driven Public Relations "New technology and the forces of globalization bring different interests into greater contact-and often into conflict...placing ethical decision making first...research-being sure actions reflect values"

The PR Process - a critical thinking process involving a constant analysis and reevaluation of information.
RESEARCH - PLANNING - COMMUNICATION - EVALUATION
oooh its presentation time - l8er

Newspaper Clipping

Event raises cash for Sunshine Foundation
Posted By LAUREN BARON, FOR THE EXPOSITOR
Posted 1 hour ago
The dreams of sick children will come true thanks to a local fundraiser.
More than $2,400 was raised at a Friday event held at the Warehouse Diner on King George Road.
The money will be donated to the Sunshine Foundation, a Canadian charity that helps make dreams come true for children aged three to 18 with severe disabilities or life-threatening illnesses.
The Brantford chapter of the foundation is collecting money for a one-day Dreamlift, which will send 80 local children, along with doctors and caregivers to Walt Disney World for a day in 2011.
About 150 people turned out for Friday's event, which had a 50/50 draw and a raffle for several donated prizes.
All of the raffle prizes were donated by local groups, restaurants and spas, but the giving didn't end there. One woman who won the coveted bar fridge raffle prize donated it back to the fundraiser so it could be raffled off again, said Sue Wolstenholme, co-organizer of the event.
The winner of $350 in the 50/50 draw also donated $100 back to the foundation.
"People really stepped up to the plate, it was great"," said Wolstenholme. "We are just so proud of the people that came and the Warehouse Diner staff they worked very hard. It's so nice to see so many people come out to such an important event. It just makes us proud."
The fundraiser was put on by Wolstenholme and her husband, Harry, who have been working with the Sunshine Foundation since their daughter Rebecca's death in a motor vehicle accident in November 2005.
Rebecca was a graduate of St. John's College and a first-year educational assistant student at Sir Sanford Fleming College in Peterborough.
"This is the charity we picked at her funeral. That's why it's so dear to us," said Wolstenholme. "We feel like we are continuing her dream of working with children. I think she would have been so proud and would really, really appreciate it and be proud of us."
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This event wasn't the first, and it won't be the last for the Wolstenholmes. With the success of this year's fundraiser and the kindness of the community, they hope to make it a yearly event in memory of Rebecca.
Lauren Baron is a journalism student at the University of Western Ontario in London. She is on a co-op work placement at The Expositor.
Article ID# 1397019

the first day

well, it was introduction day and looking at the course outline...we talked about personal backgrounds and expectations of the course and had litle history lessons of different reserves and where they are at as far as Public Relations...We received our books and managed a schedule quite quickly for the upcoming semster. It is a different classroom setting, very comfortable and the facility is very accomodating. Everyone that has shared today confirms even more so that we are alike. Taking the Public Relations course at Mohawk College is proving more so to be a whole different learning experience, and I am excited to be a part of this course that is said to be a cohort of "TRAILBLAZERS"...I anticpate the new learning and I am excited to once again be a part of a trailblazing group of crazy scones, lol. The feeling of the group is diversity, respect, and attentive...As for learning today, well I have never done a blog before and I have never thougth of a portfolio of myself before (in a public relations aspect), and i have learned a bit about everyone here. We also looked at ways of learning in "Native Learning Styles", an alternative approach to learning other than the western way, which is read it, memorize it, pass the test and then get the "paper"...and then get the job and it defines you....where as we are different. And everyone here knows what the heck it means.