We were asked to do readings from the first 2 chapters of the text book Public Relations a values driven approach. I was interetsed in chapter 2 more so beacuse it outlined where the jobs are for Public Relations, I found myself focussing more on the Independant Public Relations Consultant. In beginning this course the thought of Public Relations was about relaying the message for an organization or an event. Either way it's about working for the people in helping them to be known. Public Relations is different from marketting or advertising beacuse advertising communications are based on contract to media outlets. A PR would be a more personal approach meaning that relationships are established and maintained for the purpose of promoting the organization or the event. Also it was my thinking that a PR would arrange different types of events in assisting the client in getting to be known. An example of this would be like oraganizing the clients establishment or event to hosting a Grand Opening along with a media event, and maybe a fundraiser...hmmmm....basically I thought that PR meant doing all the footwork and mouth work to get promotional events underway.
and now I am seeing there is much more to PR than just these suggestions...
What I am looking at here are things like public relation agencies, public relations managers, public relations technicians, community relations, consumer-employer relations, government relations, investor relations, media relations, IT'S ALL ABOUT RELATIONS!!!
*actually the book says - "the profession of a thousand defiinitions"
Values - Driven Public Relations "New technology and the forces of globalization bring different interests into greater contact-and often into conflict...placing ethical decision making first...research-being sure actions reflect values"
The PR Process - a critical thinking process involving a constant analysis and reevaluation of information.
RESEARCH - PLANNING - COMMUNICATION - EVALUATION
oooh its presentation time - l8er
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